Joyce - the work of Tom Valente at Johns Hopkins on Network Diffusion is
very related to this topic. There is a Sourcebook on this topic, created by
Dr. Valente available through the Health Communication Unit (call
416-978-0522 - available at no cost in Ontario). It is called "How Networks
Influence Health" and there is an excellent reference list included,
including Tom's own book on the topic.
As well, I would recommend a book by Robert Cialdini called "The Psychology
of Persuasion".
Nancy Dubois
The Health Communication Unit
The Centre for Health Promotion, University of Toronto
----- Original Message -----
From: JFox <[log in to unmask]>
To: <[log in to unmask]>
Sent: March 9, 2000 10:47 PM
Subject: Opinion Leaders
> I wonder if someone can point me to some useful
> information/literature/reflections on experience on use of opinion leaders
> for influence. I am looking for general information as well as
information
> specific to influencing physician practice.
> Thanks for your ideas!
> Joyce Fox
>