As a former marketing director, the answers to your question(s) are too
broad and generalized to be of any good.
Any sort of mass-mailing promotion needs to be handled by someone who knows
what they are doing; materials need to be designed by professional
typographers & designers to maximize readability, legibility, and
effectiveness, etc...; mass-mailings should be targeted to specific
recipients who have been identified as being the most likely to respond; and
lastly, mass-mailings need to be repetitive over an extended period of time
to be most effective.
As far as literature on this topic, there is plenty. Just visit your local
bookstore or library.
Again, exact details of a mass-mailing should be discussed in detail with a
promotional organization.
Mass-mailings have all been documented as being effective, if done right.
The key, is to do them right.
Hope this has been helpful. Any other questions, please let me know.
Mark Loftus
Training Specialist
North Country/Mohawk Regional Center for
Comprehensive School Health & Wellness
E-mail
<mailto:[log in to unmask]>
Internet Communications
<http://www.mirabilis.com/16293415>
North Country Center Website
<http://www.imcnet.net/~malcshw/cshw>
Jefferson-Lewis BOCES
20104 NYS Route 3
Watertown, NY 13601
(315) 788-0400 x254
fax (315) 785-8300
(800) 356-4356
> -----Original Message-----
> From: Health Promotion on the Internet [mailto:[log in to unmask]]On
> Behalf Of Dorina Rico
> Sent: Friday, September 18, 1998 4:03 PM
> To: [log in to unmask]
> Subject: MASS-MAILINGS: Best Practices/effectiveness
>
>
> Hello Colleagues,
>
> I am interested in any literature that oulines best practices of mass
> mailing health promotion material to health care providers in the
> community.
>
> Should packages be focused on one topic, how many inserts, how glossy??? I
> am searching for concrete best practices in other health depts., agencies,
> institutions etc.
>
> Has this intervention of mass-mailing been evaluated lately?? Thank you.
>
> Committed to Community
> Dorina Rico (905-791-7800 ext 2223)
> Health Promotion Supervisor
> [log in to unmask]
>
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