I second your response Madeline.  For a archive of Virginia Slims ads see
http://home.att.net/~rl_extra1/VS.htm  Click on the thumbnail image to view
the add in more detail.  Be warned that the site is described as "dedicated
to the fine art and beauty of cigarette advertising"
Penney Kirby

-----Original Message-----
From: Madeline Boscoe [mailto:[log in to unmask]]
Sent: Thursday, September 23, 1999 10:02 AM
To: [log in to unmask]
Subject: Tobacco Ad (fwd)


Unbelievable!!!


>>>PM To Launch New Campaign Aimed At Multicultural Women
>>>
>>>Philip Morris is set to launch a new ad campaign for Virginia Slims aimed
>at
>>>African American, Hispanic, and Asian American women. The campaign is
>>>believed to be the first cigarette advertising effort that uses a single
>>>theme, "Find Your Voice," interpreted in different ways to reach diverse
>>>audiences.  A four- to six-page special insert will begin appearing this
>>>December in magazines such as GLAMOUR, LADIES' HOME JOURNAL, PEOPLE,
>>>ESSENCE, VIBE and LATINA. The campaign, created by Leo Burnett, is
>estimated
>>>at $40 million.
>>>
>>>The theme will be portrayed differently for each audience.  The African
>>>American ad shows a woman in profile with the words, "Never let the goody
>>>two shoes get you down."  The ad for Hispanic women reads, "Dance around
>>>naked with a rose between your teeth if you want.  But do it like you
mean
>>>it." The Asian American ad features what appears to be an opera singer in
>>>full makeup with the line, "In silence I see.  With wisdom I speak."
>>>"It is really to show the multiculturalism and diversity that women come
>>>from . . . and how they are empowered in today's society," said Ellen
>Merlo,
>>>senior VP-corporate affairs for Philip Morris. "It's consistent with
where
>>>Virginia Slims has been since its inception.  It's always celebrated
woman
>>>and her role." But some advertising executives see it as a mixed
blessing.
>>>"It's great to see a potential big advertiser coming into the market, but
>at
>>>what cost and for what product?" asks Julia Huang, chairman of
Interbrand,
>a
>>>California agency specializing in Asian American advertising.
>>>
>>>
>>[log in to unmask]
>>
>