The BFC Program is a positive, upstream, results-oriented program designed
to get municipal decision makers thinking about how all of their programs
around cycling work complementary to one another, and how those programs can
be synergistically improved. It provides recognition for the hard work done
by municipal staff, the leadership displayed by municipal politicians and
the partnerships developed with local cycling organizations. It gives
communities that apply both a measure of where they are and a roadmap into
the future, using a feedback system that has been developed and refined with
input from stakeholders from all areas of transportation issues.
The BFC Program was designated a Landmark case study in 2014 by a Tools of
Change peer selection panel. Selected Comments from the Landmark peer
selection panel: Very effective at motivating and rewarding systemic change
by municipalities. This is a proven approach for influencing upstream
changes, including the behaviors of municipal staff and politicians ...
Excitement is built in communities as they boast about their designations,
first to the cycling community, then to the broader community ... Gets all
levels of participants involved ... Great partner integration ... This
campaign is not anti-car but truly 'share the road.'
The panel that designated this cases study consisted of:
* Mark Dessauer, Blue Cross Blue Shield of North Carolina Foundation
* Ryan Lanyon, City of Toronto
* David Levinger, Mobility Education Foundation
* Patricia Lucy, Translink
* Jacky Kennedy, Green Communities Canada
* Nathalie Lapointe, Federation of Canadian Municipalities
* Geoff Noxon, Noxon Associates
* Chuck Wilsker, U.S. Telework Coalition
* Phil Winters, University of South Florida Selected
Draft case study: http://www.toolsofchange.com/en/case-studies/detail/681
Webinar date: Tuesday, March 17, 2015 from 12:00 pm to 1:00 pm Eastern
Daylight Time
Presented by: Justin Jones, Manager, Bicycle Friendly Communities, Share
the Road Cycling Coalition (Canada) and Bill Nesper, Manager, Bicycle
Friendly Communities, League of American Bicyclists (USA)
Cost: $US 50. A limited number of free registrations are still available for
this webinar by contacting the Tools of Change Registrar
<mailto:[log in to unmask]
r%20webinar%20bursaries%20and%20discounts> .
More details and registration:
http://webinars.cullbridge.com/course/view.php?id=581
Jay Kassirer
General Manager, Tools of Change
President, Cullbridge Marketing and Communications
2699 Priscilla Street
Ottawa ON Canada K2B 7E1
613-224-3800 1-800-262-0934 x1
Try our free, widely-acclaimed social marketing toolkit and case study bank
at www.toolsofchange.com <http://www.toolsofchange.com/>
To manage subscriptions/passwords, or view archives, go to http://listserv.yorku.ca/archives/click4hp.html . [log in to unmask] is run in collaboration with Health Nexus: http://www.healthnexus.ca/index_eng.php
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