A new indoor air / environmental health case study has recently been added
to the Tools of Change website. "Clean Air at Home: Small Steps Make a Big
Difference" is a targeted, community-based social marketing campaign that
reduces young families' exposures to environmental contaminants at home such
as mould, dust, fumes from toxic cleaners and tobacco smoke. The campaign
uses an interpersonal approach that challenges tenants from social housing
complexes to take five steps over five weeks to clean the air at home for
their children's health. Almost three in four participants changed some of
their behaviors and almost one half reported performing all five of the
behaviors being promoted. Details, free case study:
<http://www.toolsofchange.com/en/case-studies/detail/703>
http://www.toolsofchange.com/en/case-studies/detail/703

 


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