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Two New Landmark Case Studies in Active Transportation Announced
We've added two new peer-selected, active transportation-related Landmark
case studies to our website.
Playa Vista Ability2Change
This program is a great example of a targeted, strategic approach to
transport behavior change. It features careful market segmentation and
barrier removal, with different initiatives for different people. In just
seven months it yielded a 4.9% decrease in peak time drive alone mode share
across the entire community, with corresponding increases in carpool,
cycling and transit trips. This program was designated a Landmark
<http://www.toolsofchange.com/en/case-studies/detail/702> case study in
2016. Listen to the program manager and ask questions during our webinar
<http://webinars.cullbridge.com/course/view.php?id=600> on February 24,
2017, presented by Aaron Gaul, Playa Vista Compass (California).
Bikeability Safety Training in the UK
This large scale bicycle safety training program from the UK has been
particularly well evaluated and shows impressive results, adding to the
evidence of the value of such trainings. This program was designated a
Landmark <http://www.toolsofchange.com/en/case-studies/detail/701> case
study in 2016.
One Updated Case Study
King County in Motion.
This Landmark case study has been updated, based on the case study webinar.
Since creating <http://www.toolsofchange.com/en/case-studies/detail/688> In
Motion in 2004, King County Metro Transit has applied a growing toolkit of
community-based social marketing techniques to persuade nearly 20,000
Seattle-area travelers to drive less. In Motion employs motivational
messaging, commitments, rewards, engaging materials and norming tailored to
the target community. Participants pledge to shift two drive-alone trips per
week to transit, ridesharing, biking or walking. The program has been called
into action during or in anticipation of major construction, transit
restructures or new tolls.
Designation as Landmark (best practice) case study through our peer
selection process, recognizes programs and social marketing approaches
considered to be among the most successful in the world. They are nominated
through an open nomination process and by our peer-selection panels and
Tools of Change staff, and then scored by the selection panels based on
impact, innovation, replicability and adaptability.
The panel that designated the two new cases studies consisted of:
* Ryan Lanyon, City of Toronto
* David Levinger, Mobility Education Foundation
* JoAnn Woodhall, Translink
* Nathalie Lapointe, Federation of Canadian Municipalities
* Geoff Noxon, Noxon Associates
* Phil Winters, University of South Florida Selected
Two Runner-Ups Posted
The following two runner-ups have also been posted.
Alameda County's Community Commutes Day
<http://www.toolsofchange.com/en/case-studies/detail/700> Community
Commutes Day used game-based competition, community based social marketing
techniques, crowd-sourced graphic design to save costs, and peer-to-peer
information sharing via trained "Clean Commute Champions" to get employees
to adopt cleaner commute options.
Girl Scouts GLEE Program
The <http://www.toolsofchange.com/en/case-studies/detail/699> Girls
Learning Energy and Environment Program (GLEE) was designed to reduce home
energy consumption as well as energy use related to food and transportation,
among targeted Junior Girls Scouts (ages 9-10) and their families. It was
developed and rigorously evaluated over six years with funding from the U.S.
Department of Energy ARPA-e program. This case study was designated a
runner-up by the Energy panel, but there are also strong transportation
elements.
Integrating Sustainable Transportation Into Green Purchasing
Alameda's Green Purchasing Program
This innovative <http://www.toolsofchange.com/en/case-studies/detail/696>
green purchasing program engaged hundreds of event planners and over 18,000
event participants to build a new county culture of sustainable and healthy
gatherings in Alameda County, California. Transportation planning
considerations are included. In only six weeks, its promotion competition
enrolled 192 events and meetings, reaching over 9,200 attendees with model
green & healthy practices.
New or Updated Topic Resources
The following Topic Resources have been added over the past ten months.
* Engaging Teachers to Communicate Scientific Consensus on Climate
Change and Other Topics
* Individuals who walk at a brisk or fast pace are more likely to have
a lower weight when compared to individuals doing other activities
View these at the Transportation Topic Resources Page
<http://www.toolsofchange.com/en/topic-resources/transportation/>
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