Please note that the link to the Keys resource should be:
http://www.beststart.org/resources/alc_reduction/keys.pdf
Wendy
Wendy Burgoyne wrote:
> As you may know, Best Start: Ontario’s Maternal,
> Newborn & Early Child Development Resource Centre is
>
> planning a provincial Alcohol and Pregnancy
> awareness campaign for May 2004. The main audience
> of interest for this campaign is Ontario women of
> childbearing age. Campaign materials are designed to
>
> increase awareness about the benefits of not
> drinking alcohol during pregnancy and encourage
> health care providers to recommend that women stop
> drinking alcohol prior to and during pregnancy.
>
> The provincial campaign will be supported with
> transit advertising and shopping mall posters in
> communities across Ontario. Resource materials, such
>
> as posters and pamphlets will be provided to
> community health agencies for distribution in their
> own respective communities. In addition, public
> service announcements, camera-ready ads and news
> releases will be sent to print and broadcast media
> outlets across the province.
>
> The campaign is also seeking the support of licensed
>
> family restaurants. They will be asked to
> participate by offering free non-alcoholic beverages
>
> to pregnant women and/or by posting information.
>
> Health care providers will also receive copies of
> the poster and brochure, along with tear-off sheets
> for quick reference and a bookmark to serve as a
> reminder.
>
> Together, these initiatives will endeavour to
> increase awareness of the benefits of not drinking
> alcohol during pregnancy among women of childbearing
>
> age.
>
> While the details of the campaign are still being
> finalized, we wanted to update you on our plans.
> The campaign posters, pamphlets, tear-off sheets and
>
> bookmarks are in the final review and approval
> process. The creative concept and messaging that has
>
> been applied to all of these resource materials was
> focus group tested among women of childbearing age
> and health care providers across Ontario. We expect
> to have these finalized by November 2003. These
> resources will be available in both English and
> French and will be available for use in your own
> community. You can take a look at these DRAFT
> resources by visiting:
> http://www.beststart.org/resources/alc_reduction/alc_camp/index.html
>
> You can expect to receive more information about
> Best Start’s Alcohol and Pregnancy Campaign and a
> resource order form to later this year. In the
> meantime, don’t forget, Best Start’s resource "Keys
> to a Successful Alcohol and Pregnancy Campaign" is
> now available at:
> http://www.beststart.org/pract_prod/alc_reduction/keys.pdf
>
> . This resource will assist you in planning your own
>
> local campaign on alcohol and pregnancy.
>
> If you have any suggestions, questions, comments
> and/or concerns please feel free to contact me at
> 1-800-397-9567 (press 3) or via email at
> [log in to unmask]
>
> --
>
> Wendy Burgoyne
> Health Promotion Consultant
> Best Start: Ontario's Maternal, Newborn
> and Early Child Development Resource Centre
> Box 698, 54 Broadway Ave
> Wawa, ON, POS IKO
> Tel: 1-705-856-2997
> or 1-800-397-9567 (press 3)
> Fax: 1-705-856-1320
> Email: [log in to unmask]
> or [log in to unmask]
> Website: www.beststart.org
> _______________________________
--
Wendy Burgoyne
Health Promotion Consultant
Best Start: Ontario's Maternal, Newborn
and Early Child Development Resource Centre
Box 698, 54 Broadway Ave
Wawa, ON, POS IKO
Tel: 1-705-856-2997
or 1-800-397-9567 (press 3)
Fax: 1-705-856-1320
Email: [log in to unmask]
or [log in to unmask]
Website: www.beststart.org
_______________________________
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