Can Social Marketing and Risk Communications play on the same team? How can
Social Marketing tools be effectively integrated into risk communications to
optimize both communications and behaviour change when a population is under
stress? Jose Sanchez will outline social marketing's contributions to a
disaster management program during Mexico's 2009 H1N1 influenza outbreak,
when social marketing tools functioned as key components supporting the
strategies of other social programs such as "Healthy Communities." He will
discuss the barriers Social Marketing encountered in this scenario, and
present how social marketing was used to develop specific communications,
with messages like "the correct way to sneeze" and "wash your hands
properly", that lowered rates of infection further than had been anticipated
by the World Health Organization.

 

This 60-minute iSMA webinar will be presented by Jose M. Sanchez (Mexico),
who worked for eight years within Mexico's Ministry of Health and was part
of the Ministry of Health team generating strategies for dealing with the
H1N1 influenza outbreak in 2009.  Presented by Matthew Wood (Brighton
University, UK) and Phillip Holden (Old Royal Naval College, UK). 

 

The webinar will be presented at two different times, because iSMA members
live worldwide. Free for iSMA members, otherwise, $50.00. Note that iSMA
membership is only $49.95 a year, $29.95 for students ($4.95 / $2.95 a year
for those from developing countries.)

 

Detail and registration: https://isma.memberclicks.net/ 

 


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