The annual Landmark peer-selection process organized by Tools of Change has
designated two additional programs that promote active and sustainable
transportation behaviors.  (1) Capitol Hill In motion, a recent evolution of
the individualized marketing approach used by King County, had remarkably
high sign-up rates and delivered a solid 16% average reduction in
drive-alone trips. (2) Chicago's Go Program, another Individualized
Marketing program, increases use of transit and active modes of transport,
successfully engages racially-diverse and traditionally marginalized
communities, and has become self-sustaining. Tools of Change's peer
selection process recognizes behavioral programs and approaches considered
to be among the most successful in the world, based on impact, innovation,
replicability and adaptability. 

 

Details:  <http://www.toolsofchange.com/en/topic-resources/transportation/>
http://www.toolsofchange.com/en/topic-resources/transportation/

 


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