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Health Promotion on the Internet

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Subject:
From:
Jay Kassirer <[log in to unmask]>
Reply To:
Health Promotion on the Internet <[log in to unmask]>
Date:
Wed, 5 Oct 2016 11:23:33 -0400
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Want to get your team members to better understand and support your behavior
change work? Haven't been able to get them to related training off-site?
Invite them to participate with you, at your location, in brief, convenient
webinar training sessions. 

 

Next in our series of 90-minute interactive webinars is "Introduction to
Social Marketing and CBSM". Participants in that session will learn about
the language and key concepts of Social Marketing and Community-Based Social
Marketing (CBSM), their evolution and roles in the intervention continuum,
Exchange Theory, behavior selection, audience research, stages of planning a
program, and the synergistic tools of change emphasized in Community-Based
Social Marketing.

 

When: Monday October 17, 2016, 12:00 to 1:30 PM Eastern Standard Time

 

Details and registration: http://webinars.cullbridge.com/ 

 

.....

 

Your trainer will be Jay Kassirer, President of Cullbridge Marketing and
Communications, General Manager of Tools of Change, and a founding Director
of the International Social Marketing Association (iSMA) and the Social
marketing Association of North America (SMANA). Jay has 25 years of
professional marketing, communications and research experience involving
environment, health and sustainability. He has contributed to the
development of enduring outreach programs such as the Green Communities'
home energy audit and well aware programs, BC Hydro's Power Smart program
and Canada Mortgage and Housing Corporations Healthy Housing and Sustainable
Community Planning initiatives, and co-led the formation and growth of
Canada's multi-stakeholder Healthy Indoors Partnership. Jay wrote and
publishes the widely acclaimed Tools of Change website
(www.toolsofchange.com), based on a community-based social marketing (cbsm)
workbook he co-authored with Doug McKenzie-Mohr, and is recognized
internationally as an expert on cbsm approaches.

 

Jay has been teaching this webinar for 12 consecutive years. To date, 90% of
participants have said it far exceeded (4%), exceeded (39%) or met (47%)
their expectations; 85% of webinar participants have said they would take
another Tools of Change instructional webinar within a year and 80% would
recommend the sessions to their colleagues. 

 

Typical comments from confidential post-webinar evaluations include the
following: 

*	Better than a typical conference session - more interactive, more
really interested folks.
*	Great introductory course... good examples... I would highly
recommend it.
*	Did a great job explaining concepts and examples in practice. It
forced me to think about how we are using these concepts and come up with
new ideas.
*	Very informative, with layered insight on several levels.
*	Clear and concise explanation of concepts. It felt very
individualized.
*	Informative and fun ... you can ask questions easily and get answers
as fast. 
*	Being asked questions to respond to was engaging. We also liked
being asked to think about an example of our own to work with throughout the
webinar.
*	I appreciated the use of examples and participants own input to move
the lessons along while building on the theory.
*	Great format ... the technology was flawless ... very user friendly
*	I plan to urge all my co-workers to participate in these webinars

 

When: Monday October 17, 2016, 12:00 to 1:30 PM Eastern Standard Time

 

Details and registration: http://webinars.cullbridge.com/

 


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