>
> A request ...
>
> I am looking for examples of campaign/program evaluation
> measures/performance indicators and methods that are
> unusual, indirect but meaningful, creative and mundane - etc - to both
> brighten up and extend a talk on evaluation.
> Any and all examples - actual or citations - welcome.
>
> For example, observing (systematically sampled) patrons thru binoculars in
> sporting stands to measure compliance
> with smoke-free regulations (and counting butts after the game); counting
> ratio of low alcohol vs regular strength
> beer consumed in clubs via rubbish analysis; laxative sales after a
> campaign targeting older people to switch to high
>  fibre/wholemeal bread; etc etc ...
>
> I will summarise with pleasure for the list ...
>
> rob donovan
>
>
> Rob Donovan PhD
> Cancer Foundation Chair in Behavioural Research
> Director, Centre for Behavioural Research in Cancer Control
> Division of Health Sciences
> Curtin University
> GPO U1987
> Western Australia 6845
> t: 61 8 9266 4598
> f: 61 8 9266 1642
> m: 0414 321 437
> e: [log in to unmask]
>
> ------------------------------------------
> Robert Donovan
> [log in to unmask] <mailto:[log in to unmask]>
> ------------------------------------------
>

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