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Sender: Mark Twain Forum <[log in to unmask]>
From: David Davis <[log in to unmask]>
Date: Mon, 5 Feb 2007 08:33:20 -0500
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[Sorry for re-post. The first one seems to have gone through mangled. ]

re: Mark Twain Company (endorsements et al)
Isn't that the thinking behind this?

"The New York Times, December 24, 1908 MARK TWAIN TURN INTO A

See also :,2540,43,00.html

"He even registered the name Mark Twain as a trademark and endorsed
numerous products, including cigars. (He also lent the Mark Twain name
to flour, a typewriter, a fountain pen, bourbon and beer. Biographer
Kaplan says this might have been done more for exposure than for

Dave Davis