I think Twain has immense cultural power, and this is simply because he wished it to be so. Twain marketed himself aggressively throughout his entire life--from his search for a suitable pseudonym to his lecture circuit to his trademark white suits. This marketing made him one of the first, the greatest, the best-loved celebrities ever--and in a global market nonetheless! So, while I hate to see less-than-terrific products bearing his name, I think it is entirely appropriate. I just wish one of our organizations like the Forum, the Circle, one of his houses, or the Bancroft library was benefitting from the use of his name. Does anyone know if it is trademarked--and if so, who holds it? To answer the other part to Larry's question--I don't think these items could drag down his name or memory. After all these years of _Huck Finn_ being one of the most banned books, I think the memory of one of our best-loved authors (despite the current generation's complete lack of familiarity with his work) will weather about any storm bad products can bring on. Kathy Farretta Northern Arizona University