I note in Christmas's review a theme that has emerged before: the claiming of Mark Twain as a pretense to sell something else. According to the review, Leckey has been a little more careful than some others, as his or his editor's idea to invite Lou Budd to write the preface shows. But as Christmas points out, the rest of the associations to Twain are thin if not uninformed. My point isn't to take Leckey to task, but to ask the members of the list to consider why Twain has such cultural power and if that cultural power is at risk by these appropriations. Why do publicists for professional baseball players erroneously claim to be his descendants (Paul O'Neill), or do the developers of condominiums emblazon their buildings with his name (Berkeley, CA). What do they gain from these forged associations? What impact do such associations have on the memory of Twain or his cultural power? Do these uses of Twain help to maintain his memory, or is he being converted to a marketing tool like Betty Crocker? Should we as a community interested in the life SLC and the works of Twain be concerned that some are attempting to make hay from meaningless or at best weak associations to his legacy? LH