Greg Zacharias points out the variety of uses to which James's image has been similarly commercialized. But I would point out that there's a significant difference between the uses made by Banana Republic and Barnes and Noble. The latter, after all, sells books written by Henry James. I would also not want to correlate a cigar advertisement with a film production of _Portrait of a Lady_. While there might be much to criticize about the production of the film, its intent to work with James's narrative has a degree of integrity, that I assume most would agree is lacking in the cigar advertisement. My original point about Leckey's book about investments was not that it was an unsatisfactory book about investments, but that his use of Twain, as described by Christmas, was inconsequential and merely inserted for commercial gain. In other words, it attempts to trade on Twain's cultural capital for a personal gain, and in doing so risks divesting Twain of genuine cultural capital. Regardless of whether or not one agrees with the thesis of a scholarly monograph on Twain, the same cannot be said of its serious examination of Twain and his works, even if such a monograph were able to generate revenue for its author. LH