Hi: I am particularly interested in feedback from public health staff on this issue. The Youth Connection Team ('school team') in my Division wants to target parents of children 6-18 years for various health issues. They are contemplating going into malls to set up a display to: 1) increase parents' awareness of the services provided by the program as a whole and showcase resources offered; and 2) to increase parents' knowledge (e.g., handouts on binge drinking/how to tell if your child is taking drugs etc). They want to reach out to parents, as 'parent nights' have not been too successful (poor attendance). The team is even thinking of setting up displays in grocery stores, community centres, arenas (i.e., places parents frequent) and in workplaces. Any feedback would be appreciated. They are in a brainstorming stage, so they want to know if any evidence exists elsewhere as to the effectiveness of mall displays for getting information to parents of children (6-18 yrs). Thank you in advance. Kelly Wilson Program Evaluation Coordinator Regional Niagara Public Health Department