At 04:11 PM 6/5/2003 -0400, you wrote:
PAHO News -- June 5, 2003

PAHO News is also available on the Web!
http://www.csih.org/synergy/synergy.html

In this issue:
-WORLD NO TOBACCO DAY CELEBRATED
-PAHO ONLINE BOOKSTORE: WORLD NO TOBACCO DAY DISCOUNTS
-CALL FOR NOMINATIONS: 2003 MANUEL VELASCO-SUAREZ AWARD IN BIOETHICS
-VACCINATION WEEK IN THE AMERICAS: PHOTOS
-MINISTERIAL ROUNDTABLES ON HEALTHY ENVIRONMENTS FOR CHILDREN
-ARGENTINA’S LARGEST HEALTH SYSTEM PIONEERS INNOVATIVE APPROACH TO LOWER
DRUG COSTS
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WORLD NO TOBACCO DAY CELEBRATED

In honor of World No Tobacco Day, celebrated worldwide on May 31, 2003,
PAHO is calling on the film and fashion industries to stop promoting
smoking in movies and in fashion shoots. According to the PAHO
statistics, some 1 million people in the Americas die each year because
of tobacco. In the 1998 settlement reached between the tobacco companies
and 46 states in the U.S., as well as in a 1990 tobacco industry
voluntary code, tobacco companies promised to stop paying for tobacco
use and brand images on screen. Yet, according to a study by the
Massachusetts Public Interest Research Group, smoking and tobacco brand
imagery in the most popular youth-oriented movies increased by 50
percent following the settlement. University of California research
shows that smoking in movies is now more prevalent than in the 1960s,
when the incidence of real-life smoking was much higher. The current
smoking rates among the protagonists of films are 300 percent greater
than in real life, according to the University of California.  For the
full article, visit: http://www.paho.org/English/DD/PIN/pr030529.htm

As countries work on writing the Framework Convention on Tobacco Control
(FCTC) into their national legislation, the World Health Organization
(WHO) is calling on the world of film and fashion to stop glamorizing
tobacco. The treaty, adopted unanimously by the WHO member states, calls
for a halt to tobacco advertising, promotion and sponsorship.  Visit the
WHO webpage for World No Tobacco Day at:
http://www5.who.int/tobacco/page.cfm?sid=86
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PAHO ONLINE BOOKSTORE: WORLD NO TOBACCO DAY DISCOUNTS

Research in the US has found that non-smoking teens whose favorite stars
frequently smoke on screen are 16 times more likely to have positive
attitudes towards smoking in the future. Even more important, 31% of
teens who saw more than 150 occurrences of smoking in movies in
theatres, on video, or on television, had tried smoking compared to only
4% among teens who had seen less than 50 occurrences. The PAHO
Publications Program is celebrating World No Tobacco Day by offering a
special discount of 30% to 40% off the original price of several
publications related to the subject. This promotion will be in effect
from 23 May up to 7 June. For more information, visit:
http://publications.paho.org/English/news.cfm?ID=91&CFID=1808671&CFTOKEN
=11005835
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CALL FOR NOMINATIONS: 2003 MANUEL VELASCO-SUAREZ AWARD IN BIOETHICS

The Pan American Health and Education Foundation, a U.S.-based
non-profit collaborating partner of PAHO, is accepting nominations for
the second annual Manuel Velasco-Suarez Award.  The international award
aims to recognize and stimulate excellence in the field of bioethics.
The deadline for submissions is June 15, 2003. For further details,
visit: http://www.paho.org/English/PAHEF/velasco.htm
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VACCINATION WEEK IN THE AMERICAS: PHOTOS

Countries in the region continue to mark Vaccination Week in the
Americas: June 1-8, 2003.  For photos of some of the activities, visit:
http://www.paho.org/English/DD/PIN/vaccination_countries.htm
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MINISTERIAL ROUNDTABLES ON HEALTHY ENVIRONMENTS FOR CHILDREN

Four ministerial round-table discussions on healthy environments for
children were held concurrently on May 20, 2003, during the Fifty-sixth
World Health Assembly. Ministers of health or their representatives
analyzed the issue and indicated how the challenges posed by unhealthy
environments could best be tackled. They shared information on best
practices, identified means of overcoming major constraints and
obstacles to success, highlighted essential policy interventions and
action strategies, examined the role of the health and other sectors in
improving children's environmental health, and made recommendations to
WHO and the Healthy Environments for Children Alliance to take forward
work in this area. The main issues raised in the round tables are
summarized at: http://www.who.int/gb/EB_WHA/PDF/WHA56/ea56d10.pdf
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ARGENTINA’S LARGEST HEALTH SYSTEM PIONEERS INNOVATIVE APPROACH TO LOWER
DRUG COSTS

Argentina is the testing ground for what is believed to be the world’s
first experiment of its kind to cope with rising drug costs while it
seeks to improve services to senior citizens and disabled persons, two
of the country’s most vulnerable population groups. The National
Institute of Social Services for Retirees and Pensioners (NISSRP) is
Argentina’s largest health system. Among other services, it provides
outpatient drug coverage and cancer treatment medications to its more
than 3.3 million beneficiaries, which include the retired population,
pensioners with a disability such as a physical or mental disorder, war
veterans, and the dependents of these beneficiaries. As rising prices
for prescription medications began to take their toll on both the NISSRP
and its beneficiaries, through the latter’s copayment obligations, the
Institute turned its attention to the country’s drug companies. For more
information, visit:
http://publications.paho.org/English/news.cfm?ID=90&CFID=1808671&CFTOKEN
=11005835
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Thanks,

Amardeep
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