Dear Joshua and other click4HP people Australia has run a very large national anti-smoking campaign for a number of years now, with a significant mass-media component. There was a major evaluation of this program a couple of years ago, with two evaluation reports (each with a CD of the media materials I think). The evaluation looked not only at message recognition etc but, through phone-back to people who had contacted the 1800 number in the media campaign, was able to conclude that about 190,000 people gave up smoking as a result of that media campaign (am quoting this from memory, so my figures may not be accurate). Try contacting the Australian federal Department of Health and Ageing to see if they can supply you with a copy of hte evaluation reports. Their web site is www.health.gov.au But attributing these smoking cessation results to the media campaign might be a bit of a call. I suggest you look at an interesting article by Simon Chapman, published in the British Medical Journal in 1993: Unravelling gossamer with boxing gloves. It provides a cautionary note in analysing such impact and outcome evaluation of media campaigns. Bernie Marshall Senior Lecturer, Health Promotion School of Health Sciences Deakin University Burwood, Vic 3125 Tel: (61+3) 9244 6822 Fax: (61+3) 9244 6017 To unsubscribe send one line: unsubscribe click4hp to: [log in to unmask] . To view archives or modify subscription see: http://listserv.yorku.ca/archives/click4hp.html