----------------- HES POSTING ----------------- Is it too simplistic to say that when looking at an "industry" one should take the producer's viewpoint and that when taking the consumer's view one should refer to a "market." Thus, for example, DuPont is in the chemical industry but competes in several markets, e.g., food wrap, paint, synthetic fiber, etc. When a consumer is shopping for food wrap he or she may choose from the products of several different industries that compete in the food wrap market to meet his or her need. Jim Eaton ------------ FOOTER TO HES POSTING ------------ For information, send the message "info HES" to [log in to unmask]