This week in the Ontario Health Promotion E-Bulletin (OHPE) the feature article by Michael Fay describes Count Me In!, a new health promotion strategy that highlights the relationship between health and inclusion. It has been developed by the Ontario Prevention Clearinghouse with support from the Laidlaw Foundation and the Population and Public Health Branch, Ontario and Nunavut Region, Health Canada. Count Me In! combines two elements: 1) a bilingual, social marketing campaign with public service announcements (PSAs), posters, and brochures to familiarize the general population with the relationship between the determinants of health and belonging in society, co-developed with the Association of Ontario Health Centres (AOHC); and 2) "count me in!/j'en fais partie!", a bilingual primer and worksheets for community leaders that uses the determinants of health to demonstrate how individuals, families, and communities can develop indicators, strategies, and targets to promote inclusion. The social marketing campaign will be launched on Community Health Day, April 28, 2004, at the Regent Park Community Health Centre in Toronto. The workbook will be launched in regional meetings with community leaders in the health and social sectors throughout Ontario in the fall of 2004. Contents of OHPE Bulletin #358.1, Count Me In! http://www.ohpe.ca/ebulletin/ViewFeatures.cfm?ISSUE_ID=358&ROWNUMBER=1 I Introduction II The Challenge of Defining Inclusion in Canada III A Participatory Approach to the Challenge IV The Definition of Inclusion V The Framework for Inclusion VI The Social Marketing Campaign VII The Primer and Worksheets VIII Next Steps IX Conclusion X References Read more of this article on the OHPE Bulletin website at http://www.ohpe.ca/ebulletin/ViewFeatures.cfm?ISSUE_ID=358&ROWNUMBER=1 See related Resources on Inclusion in OHPE Bulletin #358.2 at http://www.ohpe.ca/ebulletin/ViewResources.cfm?ISSUE_ID=358&startrow=1 If you have a resource or point of view to add to this article, let us know by writing to [log in to unmask] More information on our Letters to the Editor column can be found in our submission guidelines (http://www.ohpe.ca/ebulletin/submit.html). * * * * * * * * * * * * * * * * * * * * * * * Alison Stirling, OHPE Editorial Team member Ontario Health Promotion Email Bulletin E-Mail: [log in to unmask] OR [log in to unmask] Internet: http://www.ohpe.ca * * * * * * * * * * * * * * * * * * * * * * * * * * To unsubscribe send one line: unsubscribe click4hp to: [log in to unmask] . To view archives or modify subscription see: http://listserv.yorku.ca/archives/click4hp.html