We economists tend to understand choice as "rational choice", but consider the following
definition by S.T.Coleridge: "...empirical phenomenon of the will, CHOICE". Now, St.
Augustine considered the will to be superior to reason (and thus free). Augustinian
economics (or anti-economics?) would have been a theory of choice, too, but how different
from the rational-choice theory!
  
Yuri Tulupenko