Tony Brewer asks: Can anyone show me a recent paper in an A list journal in economics (or any respectable journal, come to that) which identifies rationality with masculinity? Are you kidding? Or maybe you are confusing the critique of the identification with the endorsement of it? The Politics of Emotion: A Feminist Reading of Bounded Rationality Dennis K. Mumby; Linda L. Putnam The Academy of Management Review, Vol. 17, No. 3. (Jul., 1992), pp. 465-486. Stable URL: http://links.jstor.org/sici?sici=0363-7425%28199207%2917%3A3%3C465%3ATPOEAF%3E2.0.CO%3B2-A Abstract A poststructuralist feminist reading of Herbert Simon's construct, bounded rationality, is presented in this article. Following from this notion, it is maintained that even though bounded rationality provides a modified critique of "pure" rationality, this concept is grounded in male-centered assumptions that exclude alternative modes of organizing. Through a feminist deconstructive process, bounded emotionality is introduced as an alternative organizing construct. The premises, conditions of organizing, and implications of this alternative are discussed and illustrated. Finally, theorists are urged to move beyond the traditional dichotomy between rationality and emotionality, in order to question the assumptions that underlie traditional constructs and to create new grounds for future theoretical activities. Mathew Forstater