Dear List, I am working with the Health Communication Unit at University of Toronto on a paper about network approaches to creating 'buzz' for behaviour change. I wonder if anyone might have some leads on articles/sources on the following topics: 1. The use of focus groups comprised of opinion leaders and network ties to test (1) how opinion leaders discuss messages with their network ties, and, more importantly, (2) how the ties themselves discuss the messages (to see if the message is generating the desired discussion) 2. The pre-testing of messages in natural settings by exposing people to communications in natural viewing settings and encouraging them to discuss what they've seen/heard Any relevant leads are most appreciated. Thanks in advance, Anthony Send the following text: unsubscribe click4hp to: [log in to unmask] if you wish to unsubscribe. Go to http://listserv.yorku.ca/archives/click4hp.html to view CLICK4HP archives or manage your subscription (you will have to create a password).