Whatever the influence of G.E. Moore on twentieth century philosophy or Keynes, it is worse than a mischaracterization of Moore to say, as does John Medaille, that "Moore's "Principia Ethica" (1903) . . . promulgated the doctrine known as "emotivism," that is, the idea that any ethical statement could only be the expression of a personal preference." "Emotivism" does not make even a hint of an appearance in _Principia Ethica_. Moore's argument was quite to the contrary. He believed that goodness was an objective property. David Andrews