[Sorry for re-post. The first one seems to have gone through mangled. ]

re: Mark Twain Company (endorsements et al)
Isn't that the thinking behind this?


"The New York Times, December 24, 1908 MARK TWAIN TURN INTO A

See also :

"He even registered the name Mark Twain as a trademark and endorsed
numerous products, including cigars. (He also lent the Mark Twain name
to flour, a typewriter, a fountain pen, bourbon and beer. Biographer
Kaplan says this might have been done more for exposure than for

Dave Davis