Dear Dr. Serrano: I wonder if we---or anyone---should participate in the practice of ranking journals. Isn't it a corruption of the fair field of scholarship? Among it's many bad effects is to encourage people to rank another person not by reading and considering (a sample of) her work but by counting how many Grade A journals she has contributed to. It takes scientific and scholarly judgment out of the hands of actual readers of the actual work and puts it into the hands of the median voter in a beauty contest. It leads to mediocrity in science, such as the practice of using t tests as the sole criterion of importance in statistical studies. The beauty contest is based on rumor, not reading. When reputation rankings include a dummy journal with a plausible sounding name the respondents claim familiarity with the journal and firmly rank it. Don't we need to stop this corrupt practice, not encourage it? The advice not to use "the lists as the only basis for assessment of individual candidates" is disingenuous. It's like the warning in liquor advertisements, "Drink Responsibly." Friends don't let friends look at journal rankings. Sincerely, Deirdre McCloskey