Dear listserv members: Our second last instructional webinar of the season takes place in two weeks on Monday, February 20 - "Incentives and Norm Appeals". In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) and norm appeals. You'll hear about the significant dangers associated with each tool and how to avoid them, review related theory and examples, and get suggestions for further resources on the topic. When: Monday February 20, 2017, 12:00 to 1:30 pm Eastern Standard Time Suggested audience: Three or less years of social marketing experience. Tip: Host a group! There is no additional charge when you invite others to participate in the webinar with you at your location, using the same computer and telephone connection. Price: $70 (A limited number of free registrations are available by contacting our registrar <mailto:[log in to unmask]> ). Registration: http://webinars.cullbridge.com/ .... Your trainer will be Jay Kassirer, President of Cullbridge Marketing and Communications, General Manager of Tools of Change, and a founding Director of the International Social Marketing Association. Jay has 25 years of professional marketing, communications and research experience involving environment, health and sustainability. Jay has been teaching this webinar for 12 consecutive years. View Credentials <http://www.cullbridge.com/Services/Jay%20Kassirer.html> Comments from confidential post-webinar evaluations include the following: - I Liked the breakdown of benefits and warnings for both incentives and norms. - This will help us be more effective with our program. Why spend time and money needlessly on activities that may backfire, have unintended consequences or just waste precious time that could be spent better? - I liked the Clarity of the material, the visuals and sound, and the personal approach to include everyone. - Did a great job explaining concepts and examples in practice. It forced me to think about how we are using these concepts and come up with new ideas. - Very informative, with layered insight on several levels. - Clear and concise explanation of concepts. It felt very individualized. - I appreciated the use of examples and participants' own input to move the lessons along while building on the theory. - Great format ... the technology was flawless ... very user friendly - I plan to urge all my co-workers to participate in these webinars. Registration: http://webinars.cullbridge.com/ ...... Cheers, Jay Jay Kassirer General Manager, Tools of Change President, Cullbridge Marketing and Communications 2699 Priscilla Street Ottawa ON Canada K2B 7E1 613-224-3800 1-800-262-0934 x1 Try our free, widely-acclaimed social marketing toolkit and case study bank at www.toolsofchange.com <http://www.toolsofchange.com/> To manage subscriptions/passwords, or view archives, go to http://listserv.yorku.ca/archives/click4hp.html . [log in to unmask] is run in collaboration with Health Nexus: http://www.healthnexus.ca/index_eng.php