For a concise overview of current challenges and opportunities facing the social marketing profession, see Social Marketing Comes of Age: A brief history of the community of practice, profession and related associations, with recommendations for future growth. The article is a collaborative effort of five social marketing associations worldwide. Sage Publishing and Social Marketing Quarterly have kindly agreed to make the article available at no charge for the first year. Read and download your copy now at https://journals.sagepub.com/doi/10.1177/1524500419866206 Jay Kassirer General Manager, Tools of Change President, Cullbridge Marketing and Communications 2699 Priscilla Street Ottawa ON Canada K2B 7E1 613-224-3800 1-800-262-0934 x1 Try our free, widely-acclaimed social marketing toolkit and case study bank at <http://www.toolsofchange.com/> www.toolsofchange.com To manage subscriptions/passwords, or view archives, go to http://listserv.yorku.ca/archives/click4hp.html . [log in to unmask] is run in collaboration with Health Nexus: http://www.healthnexus.ca/index_eng.php