Bologna's Bella Mossa program has been awarded Landmark designation by our peer selection panel. This program awarded participants points for walking, cycling or using public transport. Points could be redeemed for discounts or payment towards merchandise and services from 85 retailers, including supermarkets, sports retailers, bike stores, opticians, bookshops, cinemas, restaurants and bars. In 2018, 10,000 people reported taking 995,000 trips by alternative transportation methods, totalling 3.7 million kilometres and saving 711 tonnes of CO2. The program won CIVITAS's "Bold Measure" award in 2017. New case study posted at http://www.toolsofchange.com/en/case-studies/detail/724/ Cheers, Jay Jay Kassirer General Manager, Tools of Change President, Cullbridge Marketing and Communications 2699 Priscilla Street Ottawa ON Canada K2B 7E1 613-224-3800 1-800-262-0934 x1 Try our free, widely-acclaimed social marketing toolkit and case study bank at www.toolsofchange.com <http://www.toolsofchange.com/> To manage subscriptions/passwords, or view archives, go to http://listserv.yorku.ca/archives/click4hp.html . [log in to unmask] is run in collaboration with Health Nexus: http://www.healthnexus.ca/index_eng.php