Can anyone provide a date for when Royal Dairy of Elmira began etching imprints of Mark Twain's Study on their glass milk jugs? And why -- simply an advertising ploy? I find news reports that Royal Dairy was incorporated in Elmira in 1901. The second edition of MARK TWAIN IN ELMIRA discusses Susan Crane's work in the dairy industry, but no mention of her affiliation with Royal Dairy and she is not listed as an incorporator of that company. Barb