Keep in mind Twain was also trying to portray an entire town, and "Who" would of been too personal, especially when he was drawing the focus onto a collection of people. "That" is the best word for the story told. If the tale had been about the corruption of an individual, then "Who" MIGHT of been better. Of course, it's possible that we're over analyzing this whole thing, and Twain would be either amused and laughing at us to the point of tears, or enraged to the point of using us as foolish characters in his next story!