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From:
[log in to unmask] (Bruce Caldwell BJCALDWE)
Date:
Fri Mar 31 17:18:45 2006
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Roger asked why not count textbooks in calculating bestsellers - perhaps I  
should have said to count them in a separate category. Anyway, the reasons  
are  that, particularly if one is looking at the US college textbook  
market 1) it is absolutely huge and 2) the buying of a textbook has  
virtually no relationship to whether anything in it is ever read. I guess  
this is true of all best-sellers... just more true of college textbooks.  
 
Bruce Caldwell 
 
 

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