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The following does not directly answer David Zimmerman's question, but it 
may  provide some useful additional hints. 
 
The 19th century (especially after 1845) has known a rather large corpus of 
popular publications on financial investing, which--in the US as well as in 
England and France--defined itself as a popular "science of financial 
markets." Not only that it defined itself as science, but it aimed at 
elaborating a systematic financial science accessible by a larger public. 
This corpus of literature dealt (among others) with the problem of investor 
psychology and financial panics and very actively sought to provide 
cognitive antidotes against panic, to elaborate psychological theories of 
investing and to combine them with economic theories of financial markets. 
Those working on the topic may be interested in my modest contributions, 
listed below, which approach the problem from the viewpoint of the 
sociologist of knowledge and science: 
 
1. Alex Preda: The Rise of the Popular Investor: Financial Knowledge and 
Investing in England and France, 1840-1880. Pp. 205-232 in The Sociological 
Quarterly 2001, 42/2. 
 
2. Alex Preda: Financial Knowledge and the "Science of the Market" in 
England and France in the 19th Century. Pp. 205-229 in Facts and Figures. 
Economic Rerpesentations and Practices, ed. by Herbert Kalthoff, Richard 
Rottenburg and Hans-Juergen Wagener, Marburg 2000: Metropolis. 
 
Sincerely, 
Alex Preda 
Dept. of Sociology 
University of Bielefeld, Germany 
 
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