Forward from Social Marketing Listserv

-----Original Message-----
From: [log in to unmask]
[mailto:[log in to unmask]]On Behalf Of Robert Hornik
Sent: Friday, November 01, 2002 11:47 AM
To: [log in to unmask]
Subject: [SM] Alcohol media campaigns


I am serving on a National Academy of Sciences Committee charged by the
Congress with "developing a strategy to reduce and prevent underage
drinking."  One of the strategies we are to examine is mass media campaigns.
Excluding the single college campus-focused project, we have been able to
locate almost no published literature describing and evaluating such
campaigns (in sharp contrast to the much richer literature on anti-drug or
anti-tobacco campaigns.)

I would be grateful for any leads to published studies, book chapters,
technical reports which describe and, particularly, evaluate such campaigns
in the US or in any part of the world.

Thanks,  Bob  Hornik


Robert Hornik
Wilbur Schramm Professor of Communication and Health Policy
Annenberg School for Communication
University of Pennsylvania
3620 Walnut Street, Philadelphia, PA 19104
(p) 215-898-7057 [log in to unmask]

Send one line: unsubscribe click4hp to: [log in to unmask] to unsubscribe
See: http://listserv.yorku.ca/archives/click4hp.html to alter your subscription