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Is it too simplistic to say that when looking at an "industry" one should 
take the producer's viewpoint and that when taking the consumer's view one 
should refer to a "market."  Thus, for example, DuPont is in the chemical 
industry but competes in several markets, e.g., food wrap, paint, synthetic 
fiber, etc. When a consumer is shopping for food wrap he or she may choose 
from the products of several different industries that compete in the food 
wrap market to meet his or her need. 
 
Jim Eaton 
 
 
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