The idea of 'creative communities' in the Richard Florida sense has acquired
a restrictive, but possibly related, meaning, in the last ten years. In 1998
Chris Smith, the then Minister of Culture in the UK, adopted the phrase
'creative industries', following a suggestion from his advisors, to describe
a set of industries in which copyright and IP play a large role: this was
first quantified in the DCMS mapping document to be found at
[1]http://www.culture.gov.uk/Reference_library/Publications/archive_1998/Cre
ative_Industries_Mapping_Document_1998.htm
More recently it has been the subject of a UK government strategy paper
DCMS. Creative Britain: New Talents for the New Economy (DCMS strategy
document). London: DCMS, 2008.
[2]http://www.culture.gov.uk/NR/rdonlyres/096CB847-5E32-4435-9C52-C4D293CDEC
FD/0/CEPFeb2008.pdf. and the usage has Austrialian, European, Canadian and
increasingly US endorsement.
Like 'globalisation', the word 'creative' in association with 'economy',
'industries', 'cities' or 'spaces'; has become a buzzword. Sadly I think the
new usage may be suppressing earlier, and more sophisticated meanings
associated with 'creativity' and its related concept of 'culture'. In fact
basically, the two ideas are becoming merged. See
[3]http://www.kulturpolitik-kulturwirtschaft.de/, one of the main German
websites dealing with 'cultural economy', whose URL uses 'Kultur' while its
title uses 'Kreativ'. Or see
[4]http://www.europarl.europa.eu/hearings/20071120/cult/fesel_slides_en.pdf.
from Bernd Fesel and Michael Soenderman, both of the German Office for
Cultural Policies and Cultural Industries. They write:
"Over the last few decades, the culture and creative industries have become
a major economic force. The creative industries, a complex of eleven
economic sectors, aroused a lot of attention in 2006 due to its surprisingly
high turnover and growth figures. The culture and creative industries
subsequently gained a new importance on the political agenda ??? in the Lisbon
process for the strengthening of economic growth in Europe as well as in the
UNESCO Convention on Cultural Diversity, which was ratified by Germany in
February 2007.
"At the beginning of the German EU Presidency in 2007, the German Federal
Government placed the issue of culture and creative industries on the agenda
of the informal meeting of the European Ministers of Culture in Berlin. ...
In November 2006, the report ???Economy of Culture in Europe???, commissioned by
the EU Commission, was presented. According to this report, the gross value
added of the creative industries in Europe amounted to 2.6% of the GDP in
2003. This corresponds to a turnover of about EUR 654 billion in 2003. From
2002 to 2004, employment grew by 1.85%, while total employment across the EU
decreased. Therefore the creative industries are one of the driving forces
of the European economy, with a potential to contribute significantly
towards reaching the goal of the Lisbon Agenda to make Europe ???the most
competitive and dynamic knowledge based economy in the world capable of
sustainable economic growth with more and better jobs and greater social
cohesion.???
This basically fuses the two concepts as does pretty well everybody else
working in this field including, I'm sad to say, me. However I think the
time has now come to make a proper distinction. A good historical account
of the evolution of the terminology is given in Justin O'Connor. The
cultural and Creative Industries: a review of the literature. Leeds: School
of Performance and Cultural Industries, The University of Leeds, 2007.
[5]http://www.creative-partnerships.com/CP_LitRev4.pdf.
Alan Freeman
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