Mary: 
 
     You were well trained in the economics of Lionel Robbins.  What 
is maximized may be religious experience, or the constraint may be 
moral precept; so goals and constraints may not be material or 
materialistic; but to practice Economics, as opposed to Sociology, 
Psychology, or Political Science, these things are dealt with in terms 
of the complement of mateiral means that is used or produced, or, 
indeed, not used, or potentially produced, in the constrained 
maximizing process.  Knowledge is not material, but economists treat 
it from the point of view of its cost and/or productivity, measured in 
labour-time, socially necessary labour, relative scarcity, abstinence, 
and the like, in the economics of Lionel Robbins and some other 
economicses. 
 
     Maximizing process is tautological, an it is one kind of 
economics that sees the world from that point of view.  Schumpeterian 
economics sees the sorld from the point of view of creative 
destruction of constraints.  No doubt, the maximizing process is 
present, but that is not the focus in Schumpeterian economics; and 
since neoclassical economics deals with maximization WITHIN 
constraints, Schumpeterian economics is outside the modus operandi of 
neolassical economics.