In Motion: Using community-based social marketing to reduce driving and
greenhouse gas emissions
September 27/28, 2016
Since creating In Motion in 2004, King County Metro Transit has applied a
growing toolkit of community-based social marketing techniques to persuade
nearly 20,000 Seattle-area travelers to drive less. In Motion employs
motivational messaging, commitments, rewards, engaging materials and norming
tailored to the target community to get participants to shift away from
driving alone and use transit, ridesharing, biking or walking instead. The
program has been called into action during or in anticipation of major
construction, transit restructures or new tolls. Designated a Tools of
Change Landmark case study in 2015.
This 60-minute iSMA webinar will be presented by Presented by Sunny Knott,
King County Metro (Seattle, USA). Free for iSMA members. iSMA membership is
only $49.95, $24.95 for students, and $4.95 / $2.95 a year for those from
developing countries.
Time 1: Tuesday September 27 at 9:00 am N.A. Pacific Daylight Saving Time
(UTC-7), 12:00 pm N.A. Eastern Daylight Time (UTC-4), 4:00 pm GMT / UTC+0,
5:00 pm British Summer Time (UTC+1), 10:30 pm India (UTC+5.5)
<https://isma.memberclicks.net/index.php?option=com_mc&view=mc&mcid=form_219
454> Register Now
Time 2: Tuesday September 27 at 5:00 pm N.A. Pacific Daylight Saving Time
(UTC-7), 8:00 pm N.A. Eastern Daylight Time (UTC-4); Wednesday September 28
at 12:00 am GMT / UTC+0, 1:00 am British Summer Time (UTC+1), 8:00 am
Western Australia Standard Time (UTC+8), 10:00 am Australian Eastern
Standard Time (UTC+10) Register Now
<https://isma.memberclicks.net/index.php?option=com_mc&view=mc&mcid=form_219
456>
Can't make these dates? iSMA members and webinar registrants will be able to
access the video-recordings of the Course Fair Webinars at their
convenience, starting a few days after the webinars.
To manage subscriptions/passwords, or view archives, go to http://listserv.yorku.ca/archives/click4hp.html . [log in to unmask] is run in collaboration with Health Nexus: http://www.healthnexus.ca/index_eng.php
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