Also, do not limit yourself to Facebook.
Like Paula, I am not sure about evidence, but certainly there is greater use of Web 2.0 for networking. As an example, a few months ago we did a search on YouTube for immunizations (on the prompting of an off the cuff remark somewhere) and hundreds of hits. I will confess we didn't look at more than a few, but they are out there and with video many of them record the viewings - so you do have some measures available.
Sadly, far far more were anti-vaccination than pro-v. Several colleagues have since gone hunting for ideas on sexual health, healthy pregnancy (that I recall for sure). Not sure what they've found. These media are heavily used, they are increasingly popular (witness the Facebook growth in Canada alone) and we ignore them at our peril.
Trish Paton
Community Development Coordinator
Palliser Health Region
[log in to unmask]
-----Original Message-----
From: Health Promotion on the Internet on behalf of Robeson, Paula
Sent: Thu 4/3/2008 1:54 PM
To: [log in to unmask]
Subject: Re: Research on Facebook
Ashley and CLICK4HP colleagues
I am not sure about evidence re Facebook but there is considerable
research related to the effectiveness of networks and communities of
practice and knowledge sharing. Also, each of the 6 National
Collaborating Centres for Public Health http://www.nccph.ca have or are
planning to develop networks for knowledge sharing. You may find one
specific to your program (Aboriginal Health, Determinants of Health,
Infectious Diseases, Environmental Health, or Healthy Public Policy)
area or try the NCCMT (for Methods and Tools related to knowledge
transfer and exchange www.nccmt.ca).
As well, I have recently been introduced to LinkedIn - a professional
networking application similar to Facebook - it might be worth a look.
Paula Robeson RN, MScN
Knowledge Broker
The National Collaborating Centre for Methods and Tools and
health-evidence.ca
McMaster University
(613) 841-7665
NCCMT
[log in to unmask] - to sign up for the NCCMT network
www.nccmt.ca
Health-evidence.ca
[log in to unmask]
http://health-evidence.ca
-----Original Message-----
From: Health Promotion on the Internet [mailto:[log in to unmask]] On
Behalf Of Ashley Soetemans
Sent: April 3, 2008 11:40 AM
To: [log in to unmask]
Subject: Research on Facebook
Hello,
I am looking for any evidence, research or success stories about the use
of Facebook as a marketing tool for increasing program awareness and as
a point for information exchange. If anyone has anything on this topic,
please email me.
Thanks,
Ashley
Ashley Soetemans
Health Promoter
Brant County Health Unit
194 Terrace Hill Street
Brantford, ON
N3R 1G7
Ph: 519-753-4937 ext. 366
Fax: 519-753-2140
www.bchu.org ( http://www.bchu.org/ )
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