For a concise overview of current challenges and opportunities facing the
social marketing profession, see Social Marketing Comes of Age: A brief
history of the community of practice, profession and related associations,
with recommendations for future growth. The article is a collaborative
effort of five social marketing associations worldwide. Sage Publishing and
Social Marketing Quarterly have kindly agreed to make the article available
at no charge for the first year. Read and download your copy now at
https://journals.sagepub.com/doi/10.1177/1524500419866206
Jay Kassirer
General Manager, Tools of Change
President, Cullbridge Marketing and Communications
2699 Priscilla Street
Ottawa ON Canada K2B 7E1
613-224-3800 1-800-262-0934 x1
Try our free, widely-acclaimed social marketing toolkit and case study bank
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