Bologna's Bella Mossa program has been awarded Landmark designation by our
peer selection panel. This program awarded participants points for walking,
cycling or using public transport. Points could be redeemed for discounts or
payment towards merchandise and services from 85 retailers, including
supermarkets, sports retailers, bike stores, opticians, bookshops, cinemas,
restaurants and bars. In 2018, 10,000 people reported taking 995,000 trips
by alternative transportation methods, totalling 3.7 million kilometres and
saving 711 tonnes of CO2. The program won CIVITAS's "Bold Measure" award in
2017.

 

New case study posted at
http://www.toolsofchange.com/en/case-studies/detail/724/

 

Cheers, Jay

 

Jay Kassirer

General Manager, Tools of Change

President, Cullbridge Marketing and Communications

2699 Priscilla Street

Ottawa ON Canada K2B 7E1

613-224-3800  1-800-262-0934 x1

 

Try our free, widely-acclaimed social marketing toolkit and case study bank
at www.toolsofchange.com <http://www.toolsofchange.com/> 

 


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