I too would be loathe to define health promotion SOLELY in terms of human
behaviour change. I recognize that Michel is choosing to define "human
behaviour" very broadly to include a wide range of cultural, social and
political practices that affect health (incl, presumably, powerful
ideological and material forces such as capitalism), but my feeling is that
the term "behaviour" carries so much conceptual baggage (in terms of
individual lifestyle orientation) that it's perhaps not the right term to
use to refer to this much broader agenda, unless one is very clear about
how one is choosing to reframe it's use.

blake poland
behavioural science, univ of toronto
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