This week in the Ontario Health Promotion E-Bulletin (OHPE) the feature
article by Michael Fay describes Count Me In!, a new health promotion
strategy that highlights the relationship between health and inclusion. It
has been developed by the Ontario Prevention Clearinghouse with support from
the Laidlaw Foundation and the Population and Public Health Branch, Ontario
and Nunavut Region, Health Canada.

Count Me In! combines two elements:
1) a bilingual, social marketing campaign with public service announcements
(PSAs), posters, and brochures to familiarize the general
population with the relationship between the determinants of health and
belonging in society, co-developed with the Association of Ontario Health
Centres (AOHC); and
2) "count me in!/j'en fais partie!", a bilingual primer and worksheets for
community leaders that uses the determinants of health to
demonstrate how individuals, families, and communities can develop
indicators, strategies, and targets to promote inclusion.

The social marketing campaign will be launched on Community Health Day,
April 28, 2004, at the Regent Park Community Health Centre in Toronto. The
workbook will be launched in regional meetings with community leaders in the
health and social sectors throughout Ontario in the fall of 2004.

Contents of OHPE Bulletin #358.1, Count Me In!
 http://www.ohpe.ca/ebulletin/ViewFeatures.cfm?ISSUE_ID=358&ROWNUMBER=1
I Introduction
II The Challenge of Defining Inclusion in Canada
III A Participatory Approach to the Challenge
IV The Definition of Inclusion
V The Framework for Inclusion
VI The Social Marketing Campaign
VII The Primer and Worksheets
VIII Next Steps
IX Conclusion
X References

Read more of this article on the OHPE Bulletin website at
http://www.ohpe.ca/ebulletin/ViewFeatures.cfm?ISSUE_ID=358&ROWNUMBER=1
See related Resources on Inclusion in OHPE Bulletin #358.2 at
http://www.ohpe.ca/ebulletin/ViewResources.cfm?ISSUE_ID=358&startrow=1

If you have a resource or point of view to add to this article, let us know
by writing to [log in to unmask] More information on our Letters to the Editor
column can be found in our submission guidelines
(http://www.ohpe.ca/ebulletin/submit.html).

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Alison Stirling, OHPE Editorial Team member
Ontario Health Promotion Email Bulletin
E-Mail: [log in to unmask] OR [log in to unmask]
Internet: http://www.ohpe.ca
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