10 Days Left for Landmark Nominations (Active Transportation)

 

Tools of Change is soliciting nominations for its 2015 Landmark behavior
change case studies in active, sustainable transportation. If you know of
anyone working on a particularly effective or innovative approach for
changing energy or transportation behaviours, please consider nominating
them - or yourself. All nominations must include measured impact results.
Nominated programs get frank, confidential program review comments and
suggestions from selection panel members, who are experts in a range of
related disciplines. All nominations that are presented to our selection
panels receive a complete list of unattributed panel comments. For many
nominees, this is the most valuable benefit.

 

Designation as a "Landmark" (best practice) case study through this peer
selection process recognizes behavior change programs and approaches
considered to be among the most successful, innovative, replicable and
adaptable in the world. Designated programs gain exposure and credibility,
and we prepare and post detailed on-line program case study materials, which
may help them attract customers and investors, and maintain or increase
program funding.   

 

Nominations are screened by Tools of Change staff and then the most
promising are rated by peer selection panels based on a standard scoring
grid. Designated programs are highlighted in our webinars and written case
studies, and in the accompanying webinar transcripts and video recordings.
Program organizers get a Landmark designation logo for use on websites and
in electronic newsletters, providing click-through access to the program's
case study materials. 

 

The nomination form, which can be downloaded from
www.toolsofchange.com/en/landmark/, must be submitted by June 12, 2015.
Designations will be announced by October 2015, and case study webinars will
be presented between January and June 2016. 

 

To view Landmark case studies designated in past years, go to
www.toolsofchange.com/en/landmark/

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Media contact:

Jay Kassirer
General Manager, Tools of Change
President, Cullbridge Marketing and Communications
[log in to unmask]    (613) 224-3800    (800) 262-0934 extension 1

 




BACKGROUNDER

 

ABOUT TOOLS OF CHANGE

 

Tools of Change was launched in January, 2000 as a collaborative effort
between CullbridgeT, the Federation of Canadian Municipalities, Health
Canada, Natural Resources Canada, the International Institute for
Sustainable Development, Environment Canada, and Canada's National Round
Table on the Environment and the Economy.  Founded on the principles of
community-based social marketing, Tools of Change engages program planners
and facilitators from around the world to share and learn from their
collective experiences. Its mandate is to build the capacity for planning
and implementing more successful health, safety and environmental promotion
programs. 

 

The Tools of Change website, sections of which are based on a workbook
co-authored by Jay Kassirer and Doug McKenzie-Mohr, currently hosts about
150 full-length case studies. An impact evaluation of site users found that
most returned to the site many times, had improved their programs as a
result, and had used the site to help explain and justify their ideas to
colleagues and decision makers.  Many had replicated ideas found on the
site. The website was awarded the Society of Environmental Journalists'
highest rating as an information source for environmental journalists, and
was recognized by the Infography as one of six superlative references on
social marketing.  

 

RECENT LANDMARK DESIGNATIONS 

 

The following are some recent examples of programs that have been
designated.

 

Active, Sustainable Transportation

*	Love to Ride is a workplace cycling promotion program that uses
'stage of change' to segment participants and cost-effectively tailor
communications with them. By targeting information and tools specific to
individual users, participants are moved along a personal journey of change.
Also innovative are its use of mobile platforms like cell phones and tablets
to reach the right people with the right information at the right time.
Originally developed in New Zealand, this program has now been replicated in
continental Europe, the UK, US and Australia. Designated in 2014.
*	The Bicycle Friendly Communities Program is a positive, upstream,
results-oriented program designed to get municipal decision makers thinking
about how all of their programs around cycling work complementary to one
another, and how those programs can be synergistically improved. It provides
recognition for the hard work done by municipal staff, the leadership
displayed by municipal politicians and the partnerships developed with local
cycling organizations. It gives communities that apply both a measure of
where they are and a roadmap into the future, using a feedback system that
has been developed and refined with input from stakeholders from all areas
of transportation issues. Designated in 2014.
*	Stockholm's Congestion Pricing was introduced in 2006 as a "trial",
followed by a referendum. The charges reduced traffic across the cordon by
20%, leading to huge congestion reductions all over the city. Perhaps more
surprisingly, the initially hostile opinion turned, and the referendum led
to permanent reintroduction of congestion charges. The traffic effects have
proved persistent in the years since. Designated in 2013.
*	CAC's HSBC Clean Air Achievers program provides youth with a chance
to meet high profile athletes and be inspired by personal messages to adopt
healthier, more active and sustainable lifestyles. The program has dual
goals of reducing air pollution and increasing physical activity levels via
active transportation. For the 2011-2012 school year, program participants
had a 30.6% average percent reduction in greenhouse gas emissions and 45.2%
average percent increase in active transportation. Designated in 2013.
*	Haliburton Communities in Action is a rare, well-documented model
for promoting walking and cycling in a small or rural community. Designated
in 2012.
*	Portland's Smart Trips Welcome Program. Portland has refocused its
Individualized Marketing efforts and incorporated an innovative and targeted
communication strategy to help new residents develop
environmentally-friendly and active transportation habits. As a result, the
city's new residents took 10% fewer drive-alone trips and the proportion of
their trips taken by green and active methods increased by 14%. This
comprehensive approach includes a strong evaluation design and targeted
social marketing strategies. Designated in 2012.
*	Stepping It Up, led by the regional transportation authority
Metrolinx, illustrates a coordinated, highly replicable, and
institutionalized approach for reducing car traffic and increase walking and
cycling to school. The program worked with 30 elementary schools in the City
of Hamilton and Region of Peel, Ontario. Designated in 2012.
*	BIXI Bicycle Sharing (Montreal) is a great example of how to make
urban cycling a more practical and attractive transportation option. BIXI
makes it convenient for commuters to cycle rather than drive, especially for
frequent, short trips. The system was specifically developed to augment
Montreal's existing transit system and between 2009 and 2013 Montrealers
made more than 13 million trips with BIXI. It is a turn-key service that is
inexpensive and replicable across many countries and cultures. In addition,
by making cycling more chic and attractive, BIXI has had a major impact on
cycling in North America. Designated in 2011.

 

LANDMARK PANEL MEMBERS 2015

 

Transportation Panel, 2015 

 

This panel includes members from on-the-ground programs (including Ryan
Lanyon from the City of Toronto and Patricia Lucy from Translink) as well as
from some of North America's most proactive consulting, NGO, and government
organizations supporting sustainable transportation professionals (including
Mark Dessauer from Blue Cross Blue Shield of North Carolina Foundation,
Jacky Kennedy from Green Communities Canada, Nathalie Lapointe from the
Federation of Canadian Municipalities, David Levinger from the Mobility
Education Foundation, Geoff Noxon from Noxon Associates, Phil Winters from
CUTR and the University of South Florida, and Chuck Wilsker from the U.S.
Telework Coalition.)

 


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